ROI

Benchmarking literature consistently upholds our methods amongst the industry's best-practices.


Not many aspects of modern business have been as well researched or scrutinized to the extent of the economical benefit of improving employee health and wellness. The result is overwhelmingly positive with almost 2 dozen studies (including many by independent or government bodies) assessing the positive financial impacts of workplace health promotion - when it's done right!

 

Not all programs are created equal and there are several key aspects of high performing programs, all of which are embedded within our program structure. Benchmarking literature consistently upholds our methods amongst the industry's best-practices.  

Success (ROI) = Reach x Effectiveness

 

Experts in the economical strategy and wellness ROI field recognize that approaches which are single-sided, targeted or only involve a limited number of your employees will not have a significant impact on the collective health status and related costs of a work population. The success and potential return for a program can be thought of in terms of a program's ability to engage a large proportion of a work population, in addition to considering the effectiveness it has on actually changing the behaviors of those it reaches. Without significant reach or significant change, there can be only limited potential for any profit or return. HbD International's programs and engagement methods result in some of the highest consistent participation rates (averaging 80%), and sustainable behavior change or risk reduction (averaging 65%) in the world, representing one of the most solid business cases in the market.

 

There's no single number we can pick out for you - individual returns vary depending on industry, demographics and your current performance on health and safety. However, we have demonstrated double figure returns in several past or current programs with many clients estimating returns between:

3:1 - 11:1